These requirements are for students who matriculated in academic year 2024-2025. Students who matriculated prior to fall 2024 should refer to the Archives to view the requirements for their Bulletin year.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Virtual Media Management by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major.

Students must meet:

  1. University requirements:
    • All students are required to complete the General Education (GenEd) curriculum.
    • All students must take a minimum of two writing-intensive courses in their major at °ÄÃÅÁùºÏ²Ê¹ÙÍø. ³Õ²Ñ²ÑÌý4196 is required for all students completing this major. The second writing-intensive course can be selected from the following: ´¡¶Ù³ÕÌý1196, ´³¸é±·Ìý1196, °ä³§±õÌý2296, °ä³§±õÌý2696.
  2. Lew Klein College of Media and Communication requirements, including °­³¢±·Ìý1001Ìý²¹²Ô»å °­³¢±·Ìý1002.
  3. Minimum 45 credit hours in Virtual Media Management major.
  4. Grades of C- or higher must be attained in all courses within the Virtual Media Management major.
  5. No more than 12 semester hours of transfer credits may be applied to Virtual Media Management major requirements.

Virtual Media Management Major Requirements

Core Courses (all core courses are offered online)
³Õ²Ñ²ÑÌý1111Introduction to Virtual Media Management 13
³Õ²Ñ²ÑÌý1112Challenges of Virtual Media Management 13
³Õ²Ñ²ÑÌý3112Experiential Learning in Virtual Media Management 23
³Õ²Ñ²ÑÌý4196 (WI)3
Communicating in Virtual Environments (CVE) Focus Area
Select three of the following:9
°ä³§±õÌý1111
Introduction to Public Speaking
°ä³§±õÌý1113
Persuasion
°ä³§±õÌý1401
Conflict and Communication Behavior
°ä³§±õÌý2401
Intercultural and Cross Cultural Conflict
°ä³§±õÌý3701
Intercultural Communication
°ä³§±õÌý4201
Communication, Attitudes, and Opinion
°ä³§±õÌý4601
Narrative Persuasion
²Ñ³§±ÊÌý4454
Public Information Media Campaigns
±Ê¸éÌý1112
Communicating Leadership
±Ê¸éÌý2661
Communicating Organizational Change
±Ê¸éÌý2672
Global Communication and Leadership
³Õ²Ñ²ÑÌý4571
International Studies in Media and Communication
Mediated Platforms and Environments (MPE) Focus Area
Select three of the following:9
´¡¶Ù³ÕÌý2005
Social Media Marketing
´³¸é±·Ìý3709
The Entrepreneurial Journalist
´³¸é±·Ìý3712
The Business of Journalism
²Ñ³§±ÊÌý1001
Video Production for Non-Majors
²Ñ³§±ÊÌý1655
Introduction to Media Business
²Ñ³§±ÊÌý3471
Media and Cultural Differences
²Ñ³§±ÊÌý4221
Information Technology Policy
²Ñ³§±ÊÌý4252
Law and Ethics of Digital Media
²Ñ³§±ÊÌý4446
Psychological Processing of Media
²Ñ³§±ÊÌý4614
Creating a Media Business
²Ñ³§±ÊÌý4641
Programming for Multiplatform Media
²Ñ³§±ÊÌý4657
Current Issues in Media Management
Focus Area Electives
Select four courses in any combination from the CVE and MPE Focus Areas. At least two of these courses must be at or above the 3000-level.12
Writing Intensive Course
Select one of the following:3
´¡¶Ù³ÕÌý1196
Persuasive Writing
°ä³§±õÌý2296
Resistance, Protests, and Social Movements
°ä³§±õÌý2696
Risk Communication
´³¸é±·Ìý1196
Writing and Reporting
²Ñ³§±ÊÌý4696
Communication in Media Organizations
Total Credit Hours45
1

Students should complete ³Õ²Ñ²ÑÌý1111 and ³Õ²Ñ²ÑÌý1112 in their first semester of the major.

2

Students should complete ³Õ²Ñ²ÑÌý3112 during the last two years in the major.