Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 36

Required Courses:

Core Courses
³§¸é²ÑÌý5201Sport Finance3
³§¸é²ÑÌý5202Sport Economics3
³§¸é²ÑÌý5212Legal Issues in Sport and Recreation3
³§¸é²ÑÌý5215Sport Marketing3
³§¸é²ÑÌý5216Strategic Management in Sport and Recreation3
³§¸é²ÑÌý5218Equity, Inclusion, and Ethics in Sport Business3
³§°Õ±á²ÑÌý5111Applied Research3
Electives
Select courses from the following totaling 9-12 credits: 19-12
Athletics Administration Concentration
³§¸é²ÑÌý5217
Sport Facility Management
³§¸é²ÑÌý5225
Sport Sponsorship and Sales
³§¸é²ÑÌý5231
Compliance in Intercollegiate Athletics
³§¸é²ÑÌý5232
Fundraising and Development
³§¸é²ÑÌý5233
Governance and Policy in Intercollegiate Athletics
³§¸é²ÑÌý5234
Student-Athlete Affairs in Intercollegiate Athletics
Any SRM or STHM Elective 2
Recreation and Event Management Concentration
³§¸é²ÑÌý5217
Sport Facility Management
³§¸é²ÑÌý5232
Fundraising and Development
³§¸é²ÑÌý5235
The Business of Recreation
³§¸é²ÑÌý5241
Evaluation of Programs and Events
³§¸é²ÑÌý5242
Business of Non-Profit Organizations
³§¸é²ÑÌý5243
Event Management
³§¸é²ÑÌý5252
Sport for Development
Any SRM or STHM Elective 2
Sport Analytics Concentration
³§¸é²ÑÌý5251
Introduction to Sport Analytics
³§¸é²ÑÌý5253
Applied Sport Analytics
³§¸é²ÑÌý5254
Advanced Sport Data Analysis and Visualization
³§¸é²ÑÌý5256
Professional Portfolio in Sport Analytics
Any SRM or STHM Elective 2
Sport Marketing and Promotions Concentration
³§¸é²ÑÌý5225
Sport Sponsorship and Sales
³§¸é²ÑÌý5226
Consumer Behavior in Sport and Recreation
³§¸é²ÑÌý5227
Sport Media and Communication
Any SRM or STHM Elective 2
Capstone Course
Select courses from the following totaling 3-6 credits: 36-3
³§¸é²ÑÌý5285
Graduate Internship in Sport and Recreation
³§°Õ±á²ÑÌý9995
Master's Project
³§°Õ±á²ÑÌý9996
Master's Thesis
Total Credit Hours36
1

Students electing to earn an optional concentration must complete 12 credits in any combination from the concentration courses identified for that concentration. To have a concentration designated on their transcript, students must declare the concentration with the Manager of Graduate Student Services.

2

Any SRM  or STHM course at the 5000 level or higher is considered an elective.

3

Students who choose to take 6 credits of capstone courses take 9 credits of electives. Students who take 3 credits of capstone courses are required to complete 12 credits of electives.

Culminating Event:
Capstone Course:
Students select a capstone course to complete the MS in Sport Business. As best fits their individualized program, they choose from ³§¸é²ÑÌý5285 Graduate Internship in Sport and Recreation, ³§°Õ±á²ÑÌý9995 Master's Project and ³§°Õ±á²ÑÌý9996 Master's Thesis:

  • ³§¸é²ÑÌý5285 utilizes a field placement with emphasis on acquisition and application of practical skills. The student completes a total of 180 contact hours in cooperation with an agency and under supervision of both the University internship coordinator and the agency-designated supervisor.
  • ³§°Õ±á²ÑÌý9995 is an option for students who do not need to undertake an internship. Students currently working in the field who seek a master’s degree to gain a promotion should not be required to find additional work outside their active employment to complete an internship. Instead, such students can complete a project related to their specific field of interest.
  • ³§°Õ±á²ÑÌý9996 is also offered as an option for any student who may opt to write a thesis, for example, in anticipation of pursuit of a doctoral degree.